Google strives to make it easy to find whatever you're seeking, whether it's a web page, a news article, a definition, something to buy, or text in a book. By understanding what appears on a results page, you'll be better able to determine if a page includes the information you're seeking or links to it.

After you enter a query, Google returns a results list ordered by what it considers the items' relevance to your query, listing the best match first. Sponsored links sometimes appear above and/or to the right of the search results.

In this course segment, you'll learn:

• How Google works
• What information and links may be included with your results
• How to customize your results by using Preferences
• What approach Google uses for ads
• How to evaluate what you find